Portfolio Projects
Throughout my academic and work experiences, I have had the opportunity to create and participate in a variety of projects and fields. This hands-on approach has allowed me to gain a variety of skill sets and discover new passions through the art of creation. Exhibited below are some projects from my time at SCAD that I take a great deal of pride in.
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LXMT M.A. Final Project: Jo Malone Hair Care Expansion
Final process book outlining a proposed hair care expansion for Jo Malone London. This was completed as a final project for SCAD’s LXMT M.A. program. Six months of research and preparation went into defending a successful thesis.
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LXMT M.A. Project: Rodarte Look Book
Classic literature meets luxury fashion in this look book for Rodarte. The vision was to modernize classic literature novels to align with a luxury fashion brand. Pride & Prejudice, Little Women, and The Secret Garden serve as the inspirations. The look book is broken up into three chapters, each portraying one of the novels with a modernized approach.
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LXMT M.A. Project: Gucci Flora Perfume
The #EmeraldEnvy campaign reintroduces the limited edition Gucci Flora perfume by highlighting the bottle’s unique shape and color. Three stop-motion films capture the exterior of the perfume and subtly elude to the scent’s unique olfactory experience.
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LXMT M.A. Project: Prada Geographic Expansion
A geographic expansion into the Indian market is proposed for the iconic Prada brand. Through ample research and a keen understanding of consumers, a detailed plan is laid out to ensure success in this new territory.
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LXMT M.A. Project: Rolex Future Brand Building Strategy
A future brand-building strategy is explored for Rolex’s iconic brand ten years from now. Staying consistent to the heritage of Rolex, a plan is implemented to keep the brand current and leading in its industry for years to cme.
